Client: Vinyl of The Day
Role: Lead Designer on Campaign Proposal
A SIDE B SIDE DEDICATES AN AFTERNOON TO THE LOVE OF ALL THINGS VINYL
In this digital age, music collective #vinyloftheday breaks from the mould with a vinyl-only party, making grooves on wax the order of the day. A SIDE B SIDE – an afternoon session celebrating analogue tunes and all things vinyl.
A SIDE B SIDE is a tribute to the medium of music that is an entire lifestyle in itself – from the endless hunt for that elusive B-side to soaking in pure unadulterated sound when the needle drops. It is a gathering for record lovers and the uninitiated to experience vinyl culture and to touch, hold and hear music in its most authentic form. Crate diggers will have troves of over 300 records to go through and specially curated releases from local record stores and partners will be on sale.